Branding, Illustration & Packaging Design
In collaboration with Llunatik Creative Agency

This project was developed to celebrate the 50th anniversary of Birra Peja, one of the most iconic and long-standing brands in Kosovo. I was invited by Llunatik Creative Agency to collaborate on the visual identity, illustration system, and packaging design for a large-scale anniversary campaign that ran for an entire year.

The core idea of the campaign was to honor Birra Peja’s heritage while presenting it in a contemporary, collectible, and culturally relevant visual language. My role focused on developing a custom illustration system that visually narrates the brand’s history, traditions, and social moments connected to beer culture in Peja and beyond.

The illustrations were inspired by vintage engraving styles, historical motifs, and celebratory scenes, reinterpreted with clean vector lines and modern composition. These illustrations were integrated across:

• Limited-edition anniversary bottles and cans

• Special 50-year emblem and badge system

• Large-scale marketing visuals and key campaign artworks

• Pattern systems and secondary graphic elements

A key challenge was ensuring that the illustrations worked consistently across multiple formats — from close-up packaging details to large outdoor visuals — while maintaining clarity, recognizability, and premium quality.

The final result was a cohesive anniversary identity that balanced nostalgia and modern branding, reinforcing Birra Peja’s legacy while positioning it confidently for future generations. The campaign achieved strong visibility and became a defining visual moment for the brand’s 50-year milestone.