Hohto Siivous Oy — Brand Identity

The client needed a visual system that would stand out in a competitive market while remaining clear, friendly, and easy to recognize across all touchpoints. The focus was on creating a brand that feels reliable and premium without being cold or corporate.

The identity is built around the idea of a brighter everyday life. A clean blue color palette, soft flowing shapes, and confident typography were used to visually express freshness, professionalism, and consistency. The system was designed to work equally well in digital environments and real-world applications.

The brand was applied across marketing materials, social media, vehicle branding, uniforms, printed assets, and mobile app visuals, ensuring a unified and recognizable presence wherever customers interact with the company.

The result is a scalable, modern brand identity that strengthens Hohto Siivous’ credibility, improves brand recognition, and supports long-term business growth.