A brand and packaging concept that merges music culture with consumer goods.

WizChips was designed as a white-label snack brand where artists become the face of the product. For the Mozzik edition, I created the visual identity, logo system, and illustrated packaging—turning the artist’s persona into a bold, collectible product experience.

The design treats packaging as media. Portrait illustration, strong typography, and limited color palettes create instant shelf impact while reinforcing the idea of “Mozzik’s Taste” as both flavor and attitude.