Campaign Visual Identity

This project was created for a three-day conference in Prishtina focused on urban development, culture, and infrastructure. Architects, artists, filmmakers, and social workers came together to question how cities grow, who they serve, and how they feel to live in.

The visual system was designed to reflect critical thinking, data, and urban tension. Using bold typography, high-contrast black and white imagery, and sharp red accents, the identity mirrors the density, friction, and rhythm of city life. Layered photography, diagrams, and abstract graphic elements were combined to feel analytical but human—structured, yet restless.

The program included screenings of Ecumenopolis, Bikes vs Cars, and The Human Scale. Each visual composition responds to these themes by translating complexity into clear, impactful visuals—capturing not just information, but emotion.

The goal was not to decorate the topic, but to visualize how a city thinks, moves, and presses back on the people living inside it.